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The New Apple Photobook Tell the Story of “Designed by Apple in California”


  • Apple has been known for two things: modesty and design. In late November, Apple announced a photobook that chronicle 20 years designing of Apple products named “Designed by Apple in California”.
  • Dedicated to Steve Jobs, the Founder gives the creative inspiration to the Apple products. Jony Ive, Apple’s designer said that the photobook is the gift for humanity with Steve’s motivation; it also is ideal and future plan of Apple. This apple photobook is gathering many products that Apple team designed through the year. The team hopes customer will understand how and why the Apple product design has been like this. The photobook is also a helpful resource for student knowing about design disciplines.
  • The book is not only talk about the design team, but also the R&S department. It is a result that the company work harmony and collar to bring the best product. The book also demonstrates their working and who they are, their values and goals. It defined the preference that they work for the practice than the saying. They are striving and take a step in success as well as the effortless. Objects will be appearing so simple and coherent, that there is no alternative for its products.


  • The products are referred in this photobook is a collaboration of many different groups. Andrew Zuckerman is the photographer of this book. He deliberate in the spare style, 450 images has been organized in order from beginning to finished products.
  • The linen hardbound on book cover is minimalist outside with the spine has title and Apple logo on cover. Apple published the book with the same prepare as its electronic products. The pages inside are specially milled, custom-dyed paper, silver edges and eight color with low-ghost ink.
  • 450 images inside the book are taken through 20 design years of Apple, starting from iMac in 1998 to Apple Pencil in 2015. It released in two sizes which has specially printed. The large size is 13 – 16.25 inches and a smaller size is 10.20 – 12.75 inches. The large size costs 300USD and the other is 200 USD. The book is must-have item for Apple fans. This book contains every moment and develops in Apple design products.
  • Apple is a revolution in technology filed with their debut in Macintosh on 1984. Today, Apple makes the trend with iPhone, Mac, iPad, Apple Watch and Apple TV. Apple has four software platforms are iOS, macOS, watchOS and tvOS. The platforms are provided for Apple devices. Apple also has their own services such as App Store, Apple Music, Apple Pay and iCloud. Now, Apple has more than 100.000 employees over the world. They work very hard to bring up the best products and make the trend for the future.
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